I created a refined shopping experience for Cristina Săvulescu and her eponymous luxury fashion label.

Cristina Săvulescu

Built in Shopify, the design is based on an asymmetric repeating grid, making it possible to create unique collection pages by mixing product images with campaign shots and videos.

Homepage
Products grid variations
Products grid variations

The UI is utilitarian and transparent, always staying in the background and putting the focus on the products.

Product page
Basket